Eggs vs. Screw drivers: A Treatise on Viewpoints and Perspectives
November 26, 2013 | Marketing
It’s Thanksgiving week and my Lady and I are getting some goods for the house. She asked me to get some eggs while she went to run and get our beloved coffee across the street. Pretty sure I can handle that.
“Get the eggs in the pink or blue (or maybe it was green?) carton that says cage free and organic…. Something something something, blar bahdy blarb” is all that I could make out. Oh and something about, “There will be chickens on the label and more importantly, they are Local chickens”.
I went inside, and after a premeditated detour to the Isle of Surgarville Goodness, I eventually found myself in front of the dairy section. With more egg options than I had anticipated, I started the filtering process and located the colored cartons. There were a plethora of different colored cartons with Non-GMO this, Cage Free that and even a vegetarian option? A vegetarian… Egg…?
I filtered it down to a Blue, Blue-er and a Blue-er-ish carton, one sporting an Owl and the other with two proudly promoting one chicken on it. Being the precise and very literal gentleman that I am, I went with the Blue-er-ish carton rocking the Owl.
I know it wasn’t a chicken but being that there was one, singular, and not multiple, many, “chickens” on the label and it had the word “Local” on it, I felt that this must have been the right one. Plus sometimes my Woman mistakes owls for chickens and though there are times in our lives of confusion over the matter, I have learned to accept this minor flaw. . Plus it was cage free and organic. Dare I say a 3fer? How was I to be wrong?
I was wrong. I mean all the fundamental things were there but it wasn’t the correct brand. She explained that the yokes weren’t orange in these eggs but were yellow and that orange yokes indicate a healthy feeding lifestyle, which is important in the development of a properly nutritious egg. Or maybe that’s backwards and the less orange it is, the less depressed the chicken was during its laying process… Nonetheless, we had to go back and exchange them.
After shamelessly making my way to the register where I committed my crime, the dread wielding cashier and my Lady Goddess got into a deep technical talk on the theories of chickens, yokes, feeding, cages ,yoke colors and the social responsibilities of the sub-cultures that dictate migration of chickens into Hens and the roles that they play in the government wars, I was a bit shocked and dumbfounded that there could be so much into picking the right egg. Maybe even a bit horrified at the details that were spoken aloud. I mean, there were children not even 2 feet away!
So what does this have to do with tools and bikes and the manly shenanigans encompassing SG and it’s Service Department? Pop a mint, lean in close and I’ll tell you.
So, “Who cares?” I thought to myself and right after that thought crossed my mind it hit me. For the same reason that she can’t trust me to get eggs, the correct eggs, I would never in my life trust her to go out and buy me a screwdriver. The correct screwdriver.
You see, she takes pride in cooking and loves to cook healthy, conscious meals. What she uses and the tools she uses to make these meals are of quality and preference. Just like she takes care in picking things for their quality and what nuts, we too take care in picking quality tools and parts that we use on your bike.
Take the tip of my screwdriver. I’m pretty sure I over think what tip I am using but for the most part, I use a number 2 Philips bit, with a textured tip, from Snap-On. I even have a back up incase it starts to get worn. Most people don’t even know there are different sized tips and that they are numbered or that there is a proper tip for a proper screw head. Most people don’t even care.
I care though and here at Sports Garage, we care. We care about our tips and our screwdrivers and more importantly, we care about not screwing up your bike with crappy tools from Sears….. I mean Wal-Mart. No wait. I mean both.
Happy Turkey Massacre Day!